Websites

The website service is a complete package to build your website from concept through to implementation and on-going support. This includes setting up your domain name, website hosting and email as required and using various Search Engine Optimisation techniques to improve your site ranking.

Design

Our design principle is to produce clean, simple and uncluttered websites, which quickly and accurately provide the website visitor with the information they require.

For businesses which already have a degree of marketing design and strategy, We are happy to work with and develop this to ensure the website complements and builds on the whole marketing package.

Equally, we can design new branding for your business including logos, colour themes etc. for your website, business cards, letterheads and other marketing material.

Please also look at Marketing Services to see how we can provide a more comprehensive marketing package for your business.

Images and Photography

We will do any necessary photography and source generic or specific image from online libraries to complement your website.

Development

We predominantly use the Joomla! Content Management System for building websites, which provides these benefits:

• FLEXIBLE and COST EFFECTIVE - you can manage the information on your website yourself if you wish, using a familiar editor similar to Microsoft Word.
• FEATURES - There is virtually no limit to the features you can have on your website without having to break the bank, e.g. e-Commerce online shopping, online payment, discussion boards,  social networks, polls, articles sections, advertising banners, project information, photo and video galleries, Google map, availability calendars, customised online searching etc. etc.
• EASE and SPEED of development - websites can be developed comparatively very quickly using Joomla!'s building block architecture.
• SCALEABLE and ROBUST - Joomla! is well suited for the simplest of websites to complex sites having 1000s of visitors a day.

SEO - search engine optimisation

We use various SEO techniques in designing and building your website to help achieve good search engine ranking. These include:

• use of SEO-optimised website templates
• search engine submission
• link campaign
• research into keywords
• content enrichment
• copywriting / proofreading

Website Usage Statistics

Google Analytics is used to capture and monitor information on visitors for your website. This is a very sophisticated tool which gives you an unbelievable insight into who is visiting your website, where they are located, what they are looking at and how long they are staying on your site.

You can setup Goal Conversions, which are the primary metric for measuring how well your site fulfils business objectives. A goal is a website page which a visitor reaches once he/she has made a purchase or completed another desired action, such as a registration or download.

Google Analytics can also be used in conjunction with a Google AdWord campaign to see ROI and other key metrics for every keyword you buy on AdWords.

Hosting

The website package includes procuring your domain name and permanent website and email hosting.

We use the services of Rochen, the world-leading Joomla! website hosting company to provide and manage these services.

Email

Whether you already have email setup in your business or you need new email addresses, there are are a variety of ways this can be configured without causing any disruption.

POP, IMAP, Webmail and Authenticated SMTP email services are all supported, giving you access to your email using a PC, laptop, mobile phone - however you want to access it.

You can also have your email accounts hosted with Google.

On-going Support

A real benefit of our service is the support you get as a customer after your website goes live. You can contact us directly by mobile, email and Skype and get an immediate response to your request - no 'big company' messing around!

Depending on the nature of your website and its role in your business, it may be necessary or indeed imperative to have your information periodically backed-up and your website protected from security attacks.

Backing-up your Website Content

Your website will be backed up to secure storage twice per day, safe-guarding your content and data so you never lose any changes that have been made. Your website can be completely restored from a backup within 2 hours in the unlikely event of failure.

Security Updates

As with all operating systems and software these days, which are subject to security attacks, website systems also require periodic security fixes (patches) as and when they are released.

If your website is strategic to your business, e.g. an online shop, it is even more important that your website is constantly protected.